Fredrika is a Writer, Poet, Author by profession

She has 4 books published to her credit & has 4 yet to be published.


 

Salil is a Writer by profession.

The following are his achievements:

  • Represented India for Wheelchair Tennis in Australia and Japan
  • The only disabled person to have sailed from Mumbai to Goa (to draw attention to the issue of Equal Access, in 2009)
  • Asia Region winner of Commonwealth Short Story Competition, 2008
  • Winner of Unisun/British Council Short Story Competition 2007
  • Short-listed for Raedleaf Haiku Competition 2014
  • Awarded 'Indian Idol' in 2012 by IBN7
  • Acted in Galli Galli Sim Sim (The Indian version of Sesame Street) for 5 seasons

 

Anuraag is Creative Head at an advertising agency. He is known for his art direction and has won national and international awards for his work. He is the brain behind the BJP election ad campaign and has also launched big brands in India. He likes to write, travel, swim and is a Rubik's cube enthusiast.

 


 



 




 

please help us with your details
Fields marked with * are compulsory.



thank you!
you’ve sucessfully registered.

A link has been shared on the email id provided for verification. Request you to sign in with the link shared on your email id.


 

#RedRampProject

The Red Ramp Project is a small step by H & R Johnson that aims to create a shift in people's thinking, and maybe in the priorities of some policy-makers too. India has over 10 million physically-challenged people - those who move about in wheelchairs or on crutches. Most live normal lives, except when it comes to accessing basic public spaces such as office buildings, railway stations, beaches, airports, malls, cinema halls, parks, religious spaces like temples, churches, mosques, gurudwaras etc. – every place the rest of us take for granted. It is a worrying fact that only 5% of India is disable-friendly.

Johnson Tiles is attempting to bring a mindset as well as a behavioural change to address this very basic need. While this film focuses on three independent individuals with varying physical challenges, it is indicative of the bigger issue. With this attempt, we would want this topic to become a point of discussion amongst the people of India.

We intend to now share this on social media. With the hope that someone somewhere will begin to look at the physically-challenged a little differently. Some will think, “Hey, I know somebody who could help here!” and share the video with that person. This way we could possibly reach a policy-maker who can influence the government and begin the journey towards an access-friendly India.

This is not a chest-thumping call for action by a well meaning company. This is hopefully the nudge required to set off a movement that will benefit a significant part of our society. We believe that every individual we connect with can make a change in however small a capacity, starting by looking at the environment around them with sensitised eyes. If we even get a few people to think, “This place must be tough to access for a physically-challenged person", the change has begun. We need your help. We just cannot do it alone.

*Source: http://Disabilityindia.com


 

Disclaimer

The geo-tagging facility would help us to get your suggestions about the likely places where access to physically challenged people is difficult or not there. It will be applicable within India excluding the state of Jammu and Kashmir. The actual activity of building a Ramp or an Access facility can involve several technical, environmental or regulatory issues. The final decision of building a ramp will be at the sole discretion of H&R Johnson.

  • Media Coverage
  • Press Release

Date: Aug 12, 2015 Best Social Media Campaign The Red Ramp Project is the 1st Runner Up in the 'Best Social Media Campaign’ category at the Asian Awards for Excellence in Branding, Marketing & CSR 2014-15. Held at the ITC Grand Central Hotel, Mumbai on 12th September 2015, the ACEF (Asian Customer Engagement ) Forum and Awards showcases the best campaigns, activities and initiatives in the Asian region.

Date: Aug 14, 2015 6th NCPEDP - Mphasis Universal Design Awards We are proud to share our achievement with you, H & R Johnson has received a Special Mention certificate for 'Red Ramp Project' at the prestigious 6th NCPEDP - Mphasis Universal Design Awards at New Delhi.

Union Minister of Railways Mr. Suresh Prabhu presented the certificate to H&R Johnson.

The Asian Age-MumbaiDate: May 24, 2015 Walk the friendly ramp A recent campaign to provide friendlier public spaces for differently abled people addresses an issue that has been long overdue. READ MORE

Hindu Business LineDate: May 20, 2015 Johnson Tiles hopes to make life easier for the disabled Ceramic tile company H&R Johnson has launched an initiative to address the needs of the differently-abled and help them gain better mobility to places hitherto inaccessible.READ MORE

The Financial ExpressDate: May 25, 2015 H&R Johnson’s ‘The Red Ramp Project’ to help differently abled travelers H&R Johnson has recently launched ‘The Red Ramp Project’, an initiative aimed at encouraging the general public and policy makers to start thinking about providingREAD MORE

The Indian ExpressDate: May 21, 2015 Watch video: One red ramp fulfills the dream of three disabled people They are achievers – all three of them. And they are differently abled. They share a common dream too. They want to visit a beach one day. READ MORE

RediffDate: May 20, 2015 H&R Johnson seeks to make Goa's beaches more accessible through Red Ramp ProjectThis ramp made of tiles gave the physically-challenged access to the sea on their wheel-chairs and crutches. The campaign was conceptualised by Soho Square BestMediaInfo READ MORE

Exchange4mediaDate: May 22, 2015 H&R Johnson introduces ‘Red Ramp Project’ to help the differently-abledH&R Johnson, the leading tile brand in India has recently launched an initiative called the ‘Red Ramp Project’ to help the physically-challenged get more access to places READ MORE

Campaign BriefDate: 20, May 2015 Johnson Tiles and Soho Square Mumbai help the physically challenged with the red ramp projectH&R Johnson, the leading tile brand in India has recently launched an initiative called the ‘Red Ramp Project’ to help the physically-challenged get more access to places READ MORE

Campaign IndiaDate: 19, May 2015 H&R Johnson points to possibilities for differently abled, with 'The Red Ramp Project' READ MORE

SifyDate: 21, May 2015 H&R Johnson launches Red Ramp ProjectH&R Johnson (India), an integrated lifestyle solution provider on Wednesday launched 'The Red Ramp Project'-an initiative aimed at encouraging the general public and policy makers to start seriously thinking about providing disable people access at public spaces all across the country. READ MORE

India Blooms News servicesDate: 20, May 2015 H&R Johnson launches Red Ramp ProjectThe initiative, conceptualized by Soho Square Mumbai, is a small step by H&R Johnson to make this topic become a discussion point amongst the people of India and thereby possibly reach policy-makers who can influence the government and begin the journey towards an access-friendly India. READ MORE

Best Media InfoDate: 20, May 2015 H&R Johnson seeks to make Goa’s beaches more accessible through ‘Red Ramp Project’H&R Johnson has recently launched an initiative to help the physically-challenged get more access to places hitherto unreachable. Called The Red Ramp Project, the company had, as a start, created a ramp using their tiles on Kiri beach in Goa.READ MORE

APN NewsDate: 25, May 2015 H&R Johnson (India) launches the Red Ramp ProjectMumbai: H&R Johnson (India), India’s leading integrated lifestyle solution provider today launched “The Red Ramp Project” – an initiative aimed at encouraging the general public & policy makers to start seriouslyREAD MORE

Bollywood HelplineDate: 20, May 2015 H&R Johnson seeks to make Goa’s beaches more accessible through ‘Red Ramp Project’H&R Johnson has recently launched an initiative to help the physically-challenged get more access to places hitherto unreachable. Called The Red Ramp Project, the company had, as a start, created a ramp using their tiles on Kiri beach in Goa.READ MORE

New KeralaDate: 20, May 2015 H&R launches Red Ramp ProjectH and R Johnson (India), an integrated lifestyle solution provider on Wednesday launched 'The Red Ramp Project'-an initiative aimed at encouraging the general public and policy makers to start seriouslyREAD MORE

India CSRDate: 19, May 2015 H&R Johnson points to possibilities for differently abled, with 'The Red Ramp Project'H&R Johnson (India), India’s leading integrated lifestyle solution provider today launched ‘The Red Ramp Project’- an initiative aimed at encouraging the general public & policy makers to start seriously thinking about providing disableREAD MORE

Lighthouse InsightsDate: 22, May 2015 With Real Stories Johnson Tiles’ #RedRampProject Creates Awareness For Disable-Friendly Public PlacesIndia has over 10 million physically challenged people – those who move about in wheelchairs or on crutches. Most live normal lives, except when it comesREAD MORE

Prime News and TimesDate: 19, May 2015 H&R Johnson launches Red Ramp Project H&R Johnson (India), India’s leading integrated lifestyle solution provider today launched “The Red Ramp Project” – an initiative aimed at encouraging the general public & policy makers to start seriouslyREAD MORE

Instant PublishingDate: 25, May 2015 H&R Johnson (India) launches Red Ramp ProjectH&R Johnson (India), India’s leading integrated lifestyle solution provider today launched “The Red Ramp Project” - an initiative aimed at encouraging the general public & policy makers to start seriously thinking about providing disableREAD MORE

Hindustan TimesDate: 20, May 2015 H&R Johnson launches Red Ramp ProjectH&R Johnson (India), an integrated lifestyle solution provider on Wednesday launched 'The Red Ramp Project'-an initiative aimed at encouraging the general public and policy makers to start seriously thinking about providing disable people access at public spaces all across the country.READ MORE

Date: May 19, 2015 H&R Johnson launches the Red Ramp Project An initiative aimed at making India “Access Friendly for the Disabled”

READ MORE

meet the Protagonists

Fredrika is a Writer, Poet, Author by profession

She has 4 books published to her credit & has 4 yet to be published.

Salil is a Writer by profession.

The following are his achievements:

  • Represented India for Wheelchair Tennis in Australia and Japan
  • The only disabled person to have sailed from Mumbai to Goa (to draw attention to the issue of Equal Access, in 2009)
  • Asia Region winner of Commonwealth Short Story Competition, 2008
  • Winner of Unisun/British Council Short Story Competition 2007
  • Short-listed for Raedleaf Haiku Competition 2014
  • Awarded 'Indian Idol' in 2012 by IBN7
  • Acted in Galli Galli Sim Sim (The Indian version of Sesame Street) for 5 seasons

Anuraag is Creative Head at an advertising agency. He is known for his art direction and has won national and international awards for his work. He is the brain behind the BJP election ad campaign and has also launched big brands in India. He likes to write, travel, swim and is a Rubik's cube enthusiast.

Red Ramp Talk

  • "This is a wonderful initiative by H&R Johnson and it addresses an important need that is often overlooked: that of making public spaces accessible for physically challenged people. I hope the campaign results in ramps being built in more places making them more accessible to more people."

    - Katrina Kaif
    Actor

  • Watch what Piyush Pandey has to say about the Red Ramp Project.

    - Piyush Pandey
    Executive Chairman & National Creative Director Ogilvy & Mather India

Follow the campaign on

Copyright © 2015 H & R Johnson (India) . All rights Reserved

A small step by   
#RedRampProject